Challenges of ERP for Advertising Agency

Introduction

Update Advertising runs a Narrowcast Platform that gives a platform to Marketers to run their advertising and marketing campaigns at places where even the Internet can not reach. Update Ads over the previous 20 years create a community of 600+ Local Cable Operators working 2500+ Channels throughout India. Along with the large network they’ve mapped every Channel with its view demographics, permitting the Marketers to Geo-target their campaigns.

Results

With Odoo ERP for Advertising Agency and different Custom constructed Applications, Update Ads have been efficiently capable of handle complete Enterprise Process digitally, which included the following

1. Digitally generate Business Documents like

•  Proposal/Quotation
• Internal Release Order (just like Sales Order)
• Network Release Order (just like Purchase Order)

1. Manage Customer Support actions digitally
2. Generate and supply Proof of Delivery digitally

Specifically, Update Ads was able to

1. Generate 3x more Proposals as in comparison with earlier, rising their probability of winning more enterprise
2. Reduced your time to generate Release Orders by 40 to 50%
3. Reduced workload on Support employees by 30 to 40%

Overview

Update Advertising has grown immensely with its own natural efforts, the following challenge for them was to drive sales digitally. In order to drive sales, they determined to transform the organization digitally to have the ability to handle the scaled operations with deft and ease. The major problem confronted by Update Ads was they might not function at scale because of operational bottlenecks like the Creation of Release Orders in mass.

Challenges of ERP for Advertising Agency

Update Ads used to keep up their data and generate Business Documents in Excel Spreadsheets. With the growing variety of Service Providers, Channels and volume of enterprise, they realized that Excel was not a scalable solution.

The challenges confronted by Update Ads is described mentioned below in detail:

1. Large Volume of Data: Maintaining data of 2500+ Channels, Markets served by these Channels, 600+ Service Providers, Customer Data and Relationships among numerous information points was turning out to be cumbersome. Using Excel was making the method gradual and the info was scattered throughout, making it tough to maintain one Source of Truth.
2. Complex Business Logic: Business Logic like Pricing Logic was complicated involving numerous parameters. Calculating these values utilizing Excel was changing into tough, resulting in using an easier Pricing Logic which didn’t seize all of the elements affecting the Pricing.
3. Manual Errors: Since all of the Business paperwork had been generated manually on Excel spreadsheets, it involved lots of manual work like fetching Customer Data manually, Channel details manually. Manual errors usually led to poor customer support.
4. Data Silos: Since all the information was in separate Spreadsheets, this created data silos. It was tough for the administration to derive any actionable insights from this knowledge as the data was disconnected in these data silos.

Decision-Making Process

1. Business Understanding: We spent about online or offline meetings, 4-6 hours each, simply understanding Update Ads enterprise. We sat down with the top management of the company and other senior members of the team, who explained their enterprise in detail to us.
2. Business Challenges: In the next meetings, the Update Ads team defined certain Business particular Challenges one by one, major challenges amongst them embrace the next
   • Large Release Orders: When Update Ads received orders for working ads worldwide or specific location-wise, it took them 2 days to only create Network Release Orders for their Vendors, this led to lack of enterprise since the 2 days when ROs have been being generated, Ads couldn’t be run.
   • No cookie-cutter strategy: Update Ads’ revolutionary Business model meant that it might not fit into any readymade solution. Customisations could be required to make any ERP system for Advertising Agencies work for an enterprise like Update Ads.
   • Need to Automate different features of Business: It was essential to automate other enterprise features like Monitoring the Ads run by Service Providers on their channel and combine this Application with an ERP for Advertising Agency.
3. Solutioning: Based on the client’s necessities, Apagen Solutions went to the drawing board and sketched a Solution that might clear up Update Ads’ issues. We did a P.O.C (Proof of Concept) that showcased the conceptual solution to the client.
4. Scoping: On reviewing the POC client was assured that Apagen’s really helpful solution would clear up their issues. Apagen Solutions then ready an in-depth scope of Work doc which was duly signed by the consumer and work commenced on the Project. on the mix of Right Product and Right Implementation Strategy.